Like many other Google products, Google My Business listings offer a lot of bang for the advertising buck, especially when you keep in mind that this service is free for business owners and GMB marketers to use.
One feature the platform offers is attributes for professional listings to help companies really sell themselves to the right customers.
Attributes are a small but powerful GMB feature that should be used by every marketing agency to create a truly effective GMB business listing that brings in the customers!
What Are Google My Business Attributes?
Attributes are a feature on the Google My Business marketing platform that allows for providing important, searchable details about your organization right in your GMB listing.
Similar to tags for blog posts, Attributes allow for tagging and enhancing your company listing with details to help users know what to expect when visiting your company and also to search using that detail to find local businesses highlighting that attribute.
Why Is Filling Out GMB Listing Attributes So Important?
When GMB marketers fill out the Attributes feature on a business listing, it offers two main benefits to that company:
- Increases awareness about the specific details customers might be searching for like hours, policies, and accessibility.
- Builds local brand reputation by creating credibility.
This is due to the way GMB categorizes both Objective Attributes like actual service or location details and Subjective Attributes that answer questions such as what is the establishment best known for.
The former is applied by a GMB marketing agency based on your company’s specifics and can be updated by users, while ;the latter are assigned by the GMB algorithm itself based on provided company profile and location information, user feedback, and other factors.
Given that Attributes are assigned using multiple methods, customers can feel confident that the Attribute listed, whether good or bad, is actually representative of the company.
Considering this, it is worth every business owners time to use GMB Attributes and do whatever is necessary to keep them accurate and positive.
What Attributes Are Available For GMB Listings?
The Attributes part of a GMB marketing listing are divided into multiple categories that allow businesses to provide many relevant and important details that are useful to customers:
- Health and Safety Attributes - Handicapped accessibility, appointment requirements, safety rules, and more.
- Service Attributes - Delivery available, curbside or in-store pick-up options, same day service, and more.
- Highlight Attributes - Ownership details, business or association memberships, industry qualifications, and more.
- Payment Attributes - Forms of payment accepted.
- Other Attributes - Amenities, specialties, discount policies, and more.
The Value of Google My Business with GMB Attributes
Local business marketing is challenging.
With your company directly competing with other similar companies nearby, a well-developed Google My Business marketing page filled out with all relevant GMB Attributes is an important tool to get your name out there to more people.
When developed by an experienced GMB marketing agency, Google My Business listings provide local companies with the competitive edge needed to be the ones that customers call or visit!
