social media marketing in college station texas


There are many key components that go into making a Facebook ad successful. You would think that as long as the ad itself looks good, it would be successful. However, that isn’t true. Here are a few things to consider when creating your next ad.

  1. Facebook’s Ad Policies - Facebook has a lot of different rules that could stop your ad from attaining maximum reach. One big rule is the 20% text rule, which means that you can’t have more than 20% of text on an ad. However, the way it is measured isn’t always correct. Facebook uses a grid tool to check the amount of text. If your text is small enough, it can get around the 20% text rule. There are a lot of times when your ad will get rejected even though all it contains is an image and a logo. When this happens, it is best to contact Facebook support. Most of the time they will get your ad back up and running.

  2. Budget - In order to make money, you have to spend money. I can’t stress this one enough. Facebook ads can be an investment but the end result is always worth it. When budgeting, you have to be patient. There is a lot of A/B split testing that goes into formulating the perfect Facebook ad. Most of the time when an ad isn’t converting, it’s because it’s not getting enough reach due to a too-low budget.

  3. Offer - A good offer is key to a successful Facebook ad. You want to make your ad stand out from all the thousands of ads other people post. Offers such as a “free consultation” are extremely generic and seldom leads to many conversions. It’s important to have an offer that someone can’t pass up. For example, maybe doing a special introductory price for a product or offering a certain percentage off.

  4. Website - Nowadays almost everyone accesses the internet from their phones. It’s so important to make sure that you have a mobile-friendly website. There are so many times where I’ve seen an ad, clicked on it, and then couldn't access the website because it wasn't mobile friendly. Most people get frustrated and move on, which results in a loss of revenue because they are clicking on your ad, but not converting. You definitely want to make sure your website is up-to-date and mobile friendly.

  5. Targeting - A lot of the times an ad doesn’t succeed because you aren’t targeting the right people. For example, would you advertise baby shoes to a 16-year-old? Most of the time, if something is specific to gender or age, targeting that specific market will help spike conversions. It’s important to constantly be changing your target market and seeing what works best for your product. You can test locations, age, gender, occupations, etc. Facebook has great targeting and allows you to get pretty specific. If something isn’t working, don’t panic. You may just be targeting the wrong people.

There you have it. If you keep all of these things in mind when creating your next ad, it’s sure to be successful. Remember, patience is key and if you aren’t getting results, try something else! It’s important to trust the process. Facebook is constantly changing and updating, so be sure to follow the changes so your ad can be successful!

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