Have you ever been driving around looking for somewhere to eat and used your smart phone to look for that new place you heard about? You type the name into Google maps – and there it is! You really want to eat there, so you look for a way to check what hours it's open. Wait – there is next to no information listed there. What is wrong – why doesn't Google know more about this business? Guess what – there is a fixable reason!
What is the reason? That business never bothered to “claim” their business on Google My Business – what a mistake! You may have even seen a statement alongside a business listing that said: “Claim this business” that lacked any information like operating hours or pictures. If you’re a business owner and have come across this, you need to make sure your business is claimed and has all the information filled out.
So what is Google My Business?
Control what is seen - your correct address, phone numbers, hours open, etc.
Read reviews and respond as needed – both good and bad ones.
Post and share photos of your business – which can increase views for driving directions and use the posted phone number.
One of the biggest pluses is when your company is found on a mobile device, Google My Business listings show first – that alone is enough to make sure you claim your business! You can also interact with reviews and hopefully fix any negative ones or set special hours if you’re closed on a holiday so people don’t show up when you’re normally open.
It’s important to fill out everything so you’re more discoverable on Maps searches and the 3 Pack. Don't miss out on this great opportunity to leverage Internet Advertising to get your business visible on the internet!
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Austin Jones, Marketing Heroes