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Chris Hunter – CMO RoofingSites.com

Roofing Sites in College Station, TX – Image of Chris Hunter with book – The Ultimate Guide to Digital Marketing for Roofers

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The two primary purposes of SEO marketing are to help business owners get seen by more local customers and to outrank their local competition.

To outrank the competition, businesses must use digital marketing techniques that get the right responses from the Google search algorithm.

This month’s digital marketing workshop will cover exactly how to do that and get more customers as a result!

What Affects Ranking On Google?

A common myth that many people have about ranking with Google is that SEO marketing is all about the keywords.

While keywords are an essential part of effective digital marketing campaigns and need to be researched and well-chosen, the truth is that there is a lot more to ranking than just tossing a few keywords on the company website.

Google relies on EEAT, which is Expertise, Experience, Authority, and Trustworthiness, the four main elements that the search algorithm tries to identify in a webpage to decide how relevant that page is and whether it should recommend it based on a specific search.

Naturally, the more relevant the page is and the stronger those four characteristics are, the higher in the SERPs a page will appear.

How Is EEAT Achieved to Get Good Pagerank?

Once small business owners understand what EEAT is and how it affects their position on the SERPs, outranking the competition by implementing the right SEO marketing strategies becomes easier.

Creating pages that display Expertise, Experience, Authority, and Trustworthiness and get the attention of the search algorithm in various ways does begin with keywords but involves many other marketing techniques that build engagement, techniques that include content marketing, the use of landing pages, building quality backlinks, and even sizing up high-ranking competitor websites within a local market to analyze what they are doing right, then implementing those same ideas.

Learn How to Achieve Optimal Pagerank with EEAT!

Chris from Marketing Heroes, the parent company of RoofingSites.com, discusses all of this and much more in this month’s one-hour information-packed workshop on SEO marketing services and winning in the SERPs.

Listen in as he explains not just how to achieve EEAT with website content and other marketing content but also presents an easy-to-follow outline for creating SEO optimized landing pages, audits a live high-ranking business website, and more!

Master the SERPs and Outrank the Competition Using These Marketing Strategies

Mastering the SERPs to achieve higher pagerank can be challenging, but it gets easier when local business owners understand the digital marketing methods that work to do just that.

Using the different SEO marketing strategies discussed in Chris’ digital marketing workshop, methods which he proves to be effective at the start of the lesson, any business owner can learn the SEO marketing services that achieves higher pagerank.

Local business owners can beat their competition to the top of the SERPs page with their own business ranking machine!