There is so much involved in reaching website goals, so many details to take care of especially if search engine optimization or SEO is involved. There are things that work for one instance – but don’t for another. There are some details that are overlooked that can make a bigger difference than might be thought. Consider some of the following thoughts about SEO – detail to ponder perhaps!

HTML Title Tag Importance

When it comes to SEO, a good title tag is important for a number of reasons. When used correctly, it is what the web spiders or bots see when indexing sites for search engine inclusion and updating. It is that bit of code at the very beginning of the HTML version of a document, unseen by human eye yet efficiently used so that spiders can see and index specific words and index them first. Sort of look at is as an introduction to that web page, an introduction that helps in the post-Hummingbird world show a search engine about that website.

Title Tag Content Importance

Viewers also looking at title tags and well written, optimized ones help find a web page using not only what is brought up in the ranking lists but in the completeness of the SERP link. Instead of a list of keywords or a URL appearing as the link text to that page, title tags can display eye-catching page links that again show exactly what to expect to be found on a web page.

As an example, consider the difference between seeing link text like “pet supplies, dog food, cat food” versus “Best pet food and pet supplies at Your Town’s Petland;” obviously, the second link text will generate more interest. When appropriately written, the HTML title tag definitely promotes more clicks simply because it is better tailored to the actual search query.

Writing the Best Title Tag

It is important to have a Title Tag; however, having one but using it poorly is even worse than not having one. It all comes down to knowing how to write a good title tag.

  • 60 Characters or Less – Although there is no character limit in a title tag, anything beyond the width of the browser window gets truncated. The best choice is to use the 60 character limit that will make the title be completely seen in an average window. Also use the keyword if at all possible for maximum search engine optimization effect.

  • Make it Relevant – Use of multiple keywords might seem more relevant; however, a description with keywords and other pertinent information like location and business name is user-friendlier. More detail can be provided in the description field.

  • Be Promotional and Creative – Turn each page’s title tag into a mini advertisement with a call to action. Mix up keywords on different pages while following a similar format, such as “Best dog beds and dog toys at Your Town Petland”, or “Holistic diets for pet health at Your Town Petland.”

  • Consider Google Aspect – Despite what might seem to be a great title tag for a page, how Google looks at it must also be considered. Use key phrases not just key words. If you don’t know about LSI – latent semantic indexing – read about it to help create a Google-friendly title tag.

There is and never will be a foolproof method for ultimate search engine optimization; however, there are definitely ways to increase SEO efficiency for a website. Taking advantage of the HTML title tag field within every page’s code is one of the easiest ways to increase optimization results!

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