Google, Bing, and other major search engines may be able to detect a lot of these invalid clicks with their filters, but even the mighty Google can’t protect your business from a problem this big. The scariest part is, the problem keeps getting bigger.
- In 2015, malicious and fraudulent clicks were estimated to cost digital advertisers $6.3 billion. [Source: New York Times]
- In 2017, the cost of invalid click activity rose to $16.4 billion. [Source: Pixalate]
Yep. $16.4 billion dollars.
The screenshot above is a sample of our click fraud monitoring and blocking. The campaigns received multiple clicks in a single day, up to 80, and in one instance 64 clicks in roughly 30 minutes.
Bottom line, without the protection of click fraud monitoring and IP blocking, chances are your business is losing money on your digital ad campaigns.
Not to mention the problem of skewed PPC metrics, making it difficult for you to optimize your campaigns.
What can you do?
Simple. Have your Google ad campaigns monitored and fraudulent IPs blocked. As a result, you’ll get two advantages that will give you back your digital advertising power:
- The ability to block fraudulent activity so you reach the right people
- Proof of click fraud so search engines can issue a refund
We’re offering a 7 Day Audit for your Google ads, which includes a detailed report at the end of the week so you can see what’s really going on with your PPC campaigns.