According to the digital marketers that introduced the concept, domain authority is a vital tool that can be used to estimate website performance in the SERPs and build a digital marketing strategy to improve it.
Developed by the team at Moz, one of the leading authorities in online marketing today, it’s a useful tool allowing businesses and their marketing team to assess potential pagerank and discover which digital marketing tactics are actually working for that business.
What Is Domain Authority?
Domain authority is an assessment score that digital marketers can use to predict how a website will rank in the SERPs.
This scoring system looks at 40 different factors that contribute to pagerank, rating them to come up with a collective score that estimates pagerank.
Some of the details the assessment tool looks at include inbound links, root domains, webpage authority, and other critical optimization details tracked by marketers.
The scale assigns a score between 1 and 100 and the higher a website ranks, the more likely it is to appear higher in the SERPs.
As such, domain authority provides an excellent opportunity for reviewing marketing strategies and monitoring the changes made in the continuous effort to improve website success by increasing the domain authority score.
How Are Domain Authority Scores Significant?
Although a higher authority score is better than a lower one, the scores compiled by tools that test this metric should be viewed comparatively.
A website’s authority score means nothing without comparing it to other competitor websites.
This comparison is what provides digital marketers with the best idea of how a site is likely to perform in the SERPs against its main competition and how far off or far ahead the site’s score may be.
Secondly, the score can provide a point on an ongoing scale that can be used to gauge marketing strategies and whether they are improving or worsening domain authority as well as the likelihood to appear higher in the SERPs.
When using domain authority as a metric for measuring website performance, the goal is to have a higher score than competitors and to continually improve that score with better digital marketing tactics.
How Can Domain Authority Scores Be Improved?
Since domain authority tools look at so many factors that go into website optimization, the truth is that there is no shortcut to improving domain authority score.
It must be done by reviewing current digital marketing strategies and improving them.
Three areas to focus on to improve the score are:
- Improving the quality of the site’s link profile.
- Publishing quality, engaging content.
- Earning higher-quality backlinks.
How Does Your Website Score?
The only way a website can do what it’s intended to do and bring in customers is if it’s seen.
Achieving a high pagerank in the SERPs has never been more challenging than it is today.
By exploring domain authority and modifying digital marketing techniques to improve it, every business stands the chance to improve pagerank with organic search and be noticed by more people.
Turn to digital marketers who know how to monitor and analyze website metrics such as domain authority to do it!