Google Ads is a versatile advertising platform that now spans across different types of online media, even to video.
Adding video ads to your paid advertising campaign is a great way to reach a completely different audience as they watch content on YouTube.
Using these tips and tricks practiced by marketers in their Google Ads services, you can increase view rates and reap the rewards of more ad and website clicks and more sales!
1. Keep It Short
The shorter the better when it comes to making Google Ads videos.
That is because you want people to actually watch it, not skip the ad once the required 5 seconds has passed.
Videos should be no longer than a minute or so and preferably shorter than that.
Fortunately, paid advertising fees are only charged to the advertiser’s account when an actual “view” is recorded.
For an ad that is 30 seconds or longer, a view is 30 seconds and ads that are shorter than 30 seconds must be viewed in their entirety to count as a view.
2. Keep Messaging Consistent
Like all other content on your business website and elsewhere that is used to represent the company and brand, video ads should carry the same message.
Google Ads services stress that after determining what part of the target audience can be reached using video, create ads that match in message and consistency with all the other types of advertising being used.
Create videos that address viewers in the same ways that other ads address searchers and keep the mood and degree of information presented the same, too.
3. Focus Video Ads On Targeted Keywords
Just like any other paid advertising, video ads should focus on chosen keywords.
They get served to viewers based on viewing history and video searches, the same as they do using the standard browser search.
A great way to do this with video ads is to create a different video for each specific keyword group so there is a chance for an ad play regardless of how the searcher poses their query.
4. Re-Purpose Existing Content
Creating Google Ads for video can seem like just one more thing to come up with unique content for but this is only partly true.
While it is necessary to create a high-quality video that meets all marketing strategy requirements, it is easier to do when turning other content into corresponding videos.
Blog posts, white papers, and even other video content can easily be the focus of a video ad that not only fits the business marketing strategy but also allows existing content to work twice as hard.
5. Testimonials Also Count for Videos
Another idea recommended by marketing services using Google Ads is to use those testimonials.
Consumers tend to trust word of mouth testimonials since they represent outside sources giving real life experiences.
If possible, include them in video ad content, especially if it is possible to interview pleased customers to share their opinions right in the advertisement.
Alternately, invite customers to send their own testimonial videos to use in ad videos or use documented quotes.
Adding Effective Video Ads to Google Ads Is Easy
The best way for businesses to reach the widest audiences with their paid advertising is to encompass ads that appear on many media types.
Using video ads with a Google Ads account is an excellent way to reach a whole new segment of your targeted audience.
Videos that incorporate these important tips from experienced Google Ads marketers will get more views, reach more people, and reach the right people to improve your company’s bottom line!
