PPC Formulas and ROI – What Does It Mean?

 

Getting the most from online paid advertising such as pay-per-click (PPC) campaigns requires understanding how these campaigns function. There are a number of ways to analyze the data generated from PPC efforts to determine whether or not the campaign is profitable, or if changes need to be [...]

June 27th, 2016|

What Will Changes To Adwords Mean To Businesses?

 

Google’s continual changes to their search algorithms also mean changes to their advertising platform. It was recently announced by Google of some important changes to their AdWords paid advertising platform that will hopefully be beneficial to the businesses using it. With a focus on redesigning AdWords to [...]

June 24th, 2016|