The Google My Business or GMP page is a free marketing asset that every business should be using.
All professional digital marketers know that this page serves not only as a business directory for your business but it ranks your company among your local competition via the Google search engine and Google Maps, helping to bring customers to your door.
Why is ranking well within the Google Maps application so important?
Because it’s an essential digital marketing strategy to keep local customers aware of your business when they search both online and in the app.
Google Maps Creates Awareness
One of the most important parts of a successful digital marketing strategy is increasing awareness and visibility since that will ultimately increase sales.
When people know your business is available, they are more likely to patronize it.
Using either Google’s standard search feature or the Google Maps app which both automatically feature the top local Google My Business listings, businesses that rank higher on the Google Maps local search are the ones that get that visibility.
The higher your business ranks, the greater the chance it will appear in the Maps search results box and be featured on the map that appears with it, exposing your name to more people.
Google Maps Builds Authority
Another factor that can bring more people in to your business is authority.
Digital marketers find that businesses ranking higher in the local search, including those appearing as a featured listing on Google Maps, benefit in terms of credibility and trust.
Ranking involves a digital marketing strategy that incorporates online reviews and other authoritative markers to suggest your business is worthy of a customers’ trust.
The better a company rates with the public locally, the better its rating will be and the greater its chances of ranking well on Google Maps to convince more people to become new customers.
Users Use Google Maps
The most significant reason why digital marketers stress the importance of ranking on Google Maps with your My Business directory listing is that people use Google Maps more than all the navigation apps.
So not only will your business show up on the local map in the general Google search results, it will show up within a widely-used navigational application to highlight your proximity to potential customers while showing up as a top local listing.
Ranking with Google Maps A Boost to Local Businesses
Ranking in the general Google search is an important part of effective online marketing.
Teaming up with skilled digital marketers, your business can get ranking in Google Maps and enjoy the added exposure and business that comes with it!