If you run a roofing company, you’re surely aware of the daily challenge of getting quality sales leads that become actual contracted roofing jobs. You understand that to get customers you have to get the word out about your business. You’ve probably advertised in your local newspaper and yellow pages and bought ads in those monthly coupon mailer packs. So why aren’t you getting the results you need?
To answer this question, you must consider two others. One, have you got a website and two, is it actually bringing in leads for you? If you answer ‘no’ to either of these questions, read on to learn how to get more leads that turn into customers, instead of getting left out of good roofing jobs.
Why Even Roofers Need A Website Today
We live in an increasingly digital world today, where most people are online every day with their phones and tablets and look to the internet when they need something. The internet has largely replaced many other forms of print and local advertising as a result. What this means for businesses of all kinds, including roofing services, is that they must also be online in order to be found.
Many if not most of your competitors have websites because they already understand the importance that their website plays in getting leads that turn into jobs. If you want to compete and get your share of the contracts, your roofing business must have a website.
How to Make Sure Your Website Brings In Leads
Once you have a website, you need to make sure it can be found in a Google search and will attract people looking for roofers in your area. To improve the searchability of your website while also convincing viewers that they should choose your company, your website needs to include certain important elements:
- Responsive, Mobile-Ready Design - For anyone to take your business seriously, your website must look up-to-date and work well for those searching for roofers. A large percentage of today’s searches are happening on mobile devices, so having a mobile-friendly website that looks good on different sized screens is essential. To achieve this, you need a fresh, modern-looking website built with a responsive design that works on any device, presenting your information in a useable format whether your site is accessed from a desktop computer or a mobile phone. Responsive, optimized, mobile-ready design also helps your website get better pagerank with Google so viewers see links to your website when they search.
- Trust Symbols Displayed - Your responsive web design should prominently display trust symbols. Trust symbols are the logos of all the professional associations you may belong to and other symbols that suggest your service is a reputable, experienced roofing company that can be trusted to provide the highest quality work.
- Customer-Focused Information - When people visit your website, they don’t want to see you telling them how great your business is and how much better your company is than your competitors. They want useful information that explains specific problems and how your company can help them deal with those problems. Quality, relevant information that brings in traffic builds website value, which helps your site get recognized in Google searches.
- Customer Testimonials - Besides great information, viewers visiting your site also want to see testimonials from your actual customers. Public approval is an important factor used by consumers when making purchase decisions. If you are not asking your customers for testimonials you can use on your website, start doing that right away!
- Before and After Photos - To further support your testimonials and informative website content, your website should include before and after photos of actual work your roofing services has done. Visual examples give potential customers a good idea of the quality of your company’s work and the skill your roofers possess.
So, if you’re wondering what you can do to increase leads and start getting more roofing contracts, start by thinking about your website and internet marketing. If you don’t have a website - you need one. If you do have one, it should offer the information that local searchers want and need, presented in ways that help you get found on Google!