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An effective AdWords remarketing management strategy that has been greatly underused by many marketing firms is remarketing lists for search ads or RLSA. This technique addresses the idea that keywords alone are no longer the only means of targeting your audience today.
Using RLSA as a part of remarketing services, [...]
Remarketing is one of the most effective ways for business owners to reach users who have the greatest potential of becoming actual customers. Recently, Google implemented a browser change that has presented some new challenges that remarketing services must now work around.
In addition, Apple’s iOS 11 also includes changes [...]
Sometimes your next customer is actually the visitor who just left your website. Using a technique called remarketing, you can woo some of those visitors back to your site and convince them to make a purchase. It’s a valuable marketing strategy your competitors are likely using to grab customers looking [...]
There are two goals with SEO: achieve good pagerank and help reach the right audience. These will both increase sales and help your website rank well in the SERPs. Do you know how to actually target an audience so your website achieves these results?
Proper audience targeting is one of [...]