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Active social media management is more important for a successful business than it has ever been before, which means it’s time to finally tackle your company’s lack of social presence and develop an effective social media strategy.
Start with this basic outline offered by top social media marketing consultants on [...]
A new year is right around the corner and just like every year before, it's time for marketers to review projects, clean up websites, and analyze lead generation methods.
From all the Google algorithm updates to evolving audience habits, the internet is constantly changing, meaning digital marketing strategies should be [...]
A common complaint about paid search advertising with platforms like Google Ads or AdWords is the restrictive character limits.
It can be a real challenge to fit in the information you want and need into your small ad yet still make it engaging enough to get clicks.
One solution to [...]
The Local 3-Pack in the Google search results page is a somewhat newer web marketing feature that showed up only a few years ago and is one that any business seeking customers in their local market should definitely pursue.
Ranking within the local pack can boost sales considerably by making [...]
Congratulations on starting your new small business venture into the world of entrepreneurship!
To get this far, you’ve obviously handled the business basics like tax, license, and other business startup needs, but have you started digital marketing yet?
While it may seem like a business element you can deal with [...]
For years, marketing experts have competed to get their websites ranked highly in search engine results in an attempt to win the PageRank game.
Yet many website owners may not realize that the importance of PageRank as the tool it was developed to be is diminishing and becoming less important [...]