To get ahead with online marketing, it’s important to understand the fact that content has become everything; no longer are a few keyword-stuffed paragraphs sufficient for getting good enough SEO to rank.
Successful internet marketing requires great content presented in many ways to naturally increase website traffic.
To get the [...]
The Local 3-Pack in the Google search results page is a somewhat newer web marketing feature that showed up only a few years ago and is one that any business seeking customers in their local market should definitely pursue.
Ranking within the local pack can boost sales considerably by making [...]
Google has stated for some time that it’s main role in the online brand marketing realm is to help users find the information they seek by presenting them with accurate, relevant, and informative listings based on each individual's search and how it’s phrased.
A lesser recognized but no less important way [...]
Not uncommonly, Google has completed the redesign of the appearance of results from mobile searches by the end of May this year, something that mobile marketing services will want to review.
There has been a slight redesign of the mobile search results page with the addition of favicons with website [...]
It’s been a relatively quiet year for digital marketing in terms of Google algorithm updates and the changes that can sometimes affect digital marketing strategies.
Yet Google did announce an unexpected update on June 2nd on Twitter, the broad core search algorithm has been updated, and the update started to [...]
Reputation is everything in the business world; it’s one of the main factors customers use to make a purchasing decision.
Unfortunately, every business will sooner or later deal with an unhappy customer who seeks to damage that company's reputation.
Online reputation consultants have proven invaluable in helping businesses favorably resolve [...]
Retargeting is a marketing technique used to promote businesses or products to a specific audience looking to make a purchase.
Of all the internet users you can try to turn into actual customers, retargeting services find that none are as responsive as those who have already visited your website because [...]
Click fraud is a legitimate issue that can interfere with your pay per click services and destroy your advertising budget in the blink of an eye.
It’s a problem that businesses have dealt with since the creation of online advertising and pay per click ads.
Although Google does take some [...]
Paid advertising is a critical part of every marketing campaign as businesses struggle to stay relevant in a world of ever-changing social media trends.
Social media consultants find that while advertising on these platforms can be very worthwhile, it’s essential to recognize that social media is constantly growing and changing [...]
Blog posting has changed dramatically in the past few years as the focus on content marketing and the creation of quality content has intensified.
Now it’s not how much you post but what you post and how well it serves your audience and Google.
That said, what should you do [...]