While there is little doubt that today most businesses need some kind of marketing services to get ahead, many wonder whether they should work with a marketing consultant or enroll in more complete services.
Although they may seem to be the same, it can be more beneficial to work with [...]
Marketing your business in the digital realm involves creating a specific strategy and then using tools and skills to implement it.
For most business owners, this is a vast sea of the unknown since there are so many techniques and details that go into effective online marketing.
When you choose [...]
Marketing your business online can be challenging. Every business needs a different strategy and each strategy requires different marketing techniques.
On top of this, each technique requires time and experience as well as skilled organization so it works as a part of the entire marketing strategy.
Confused yet? If you [...]
One of the best things about social media is that when you make a great post that really appeals to your audience, it can go viral and spread all over.
To do that, your posts need to be really eye-catching and stand out from the crowd.
If you put some [...]
A newer term that’s been popping up lately in the social media marketing world is social selling, part of the process of increasing sales using social media services.
It is very similar to social marketing, but with a slightly different focus.
Used together, social selling and marketing provide your company [...]
Although most people think of Facebook, Twitter, and Instagram when speaking of social media platforms for marketing a business, it’s important to also remember LinkedIn.
Even though LinkedIn is a social platform made for business as opposed to friends and family, it’s a great place for you to make business [...]
Every good business owner knows the best way to please customers is to listen to them.
You can find out what they want and need, what they like and don’t like about your business.
Then you can use that information to improve your ability to serve them.
Well, listening doesn’t [...]
Social media marketing offers you a great way to increase awareness of your brand and grow a following.
To take that following to the next level and turn followers into customers, social media marketing consultants stress the importance of offering your followers the two things they want most: information and a [...]
Social media has become an important part of every online marketing campaign.
It’s great for brand building, increasing exposure, and can even help generate better SEO and improve marketing results from organic search.
When used the right way, social media can prove to be powerful technique that can also get [...]
Ad muting is a newer feature that enables Google users to block remarketing ads and advertisers.
This feature is creating havoc for many marketing pros and with good reason. It’s preventing their remarketing campaigns from reaching a key audience that is most likely to convert.
If there can be any [...]