Retargeting is a marketing technique used to promote businesses or products to a specific audience looking to make a purchase.
Of all the internet users you can try to turn into actual customers, retargeting services find that none are as responsive as those who have already visited your website because [...]
Click fraud is a legitimate issue that can interfere with your pay per click services and destroy your advertising budget in the blink of an eye.
It’s a problem that businesses have dealt with since the creation of online advertising and pay per click ads.
Although Google does take some [...]
Paid advertising is a critical part of every marketing campaign as businesses struggle to stay relevant in a world of ever-changing social media trends.
Social media consultants find that while advertising on these platforms can be very worthwhile, it’s essential to recognize that social media is constantly growing and changing [...]
Blog posting has changed dramatically in the past few years as the focus on content marketing and the creation of quality content has intensified.
Now it’s not how much you post but what you post and how well it serves your audience and Google.
That said, what should you do [...]
Earning a top spot in the SERPs involves two things: great SEO techniques and great content marketing that starts with knowing how to create valuable content.
A practical way that content marketing companies can do this is by tailoring blog posts and other website content to answer user questions.
Google’s [...]
Getting started with paid search advertising can seem easy enough, right? Just create an ad account, pay for the pay per click advertising you want, and the rest is easy as pie!
As good as that sounds, you're unlikely to get the results you want if you stay with the [...]
In today’s world of ever-increasing business competition, brand identity marketing has become a critical part of every company’s overall marketing strategy, including small businesses.
Realistically, adding brand awareness services to a marketing plan is even more important for small businesses than for larger well-known ones because brand awareness is what [...]
The goal of all online marketing is to have your business appear at the top of search results so customers looking for you can actually find you.
Getting good pagerank has always involved careful development of local online marketing strategies that will work specifically for your business; however, there are [...]
The fact that fast loading mobile website pages is a critical SEO factor should be nothing new to marketers organizing paid advertising campaigns.
Last July, Google highlighted this fact even more by introducing Mobile Speed Score for Landing Pages specifically to help marketers using Google Ads pay per click advertising, formerly [...]
Social media marketing has become a critical part of marketing success for every business.
The problem is that social media optimization and marketing is pretty time-consuming and must be well-planned to achieve your marketing goals with it.
An effective way to reach your social media goals is to start out [...]