A common complaint about paid search advertising with platforms like Google Ads or AdWords is the restrictive character limits.
It can be a real challenge to fit in the information you want and need into your small ad yet still make it engaging enough to get clicks.
One solution to [...]
The Local 3-Pack in the Google search results page is a somewhat newer web marketing feature that showed up only a few years ago and is one that any business seeking customers in their local market should definitely pursue.
Ranking within the local pack can boost sales considerably by making [...]
Congratulations on starting your new small business venture into the world of entrepreneurship!
To get this far, you’ve obviously handled the business basics like tax, license, and other business startup needs, but have you started digital marketing yet?
While it may seem like a business element you can deal with [...]
For years, marketing experts have competed to get their websites ranked highly in search engine results in an attempt to win the PageRank game.
Yet many website owners may not realize that the importance of PageRank as the tool it was developed to be is diminishing and becoming less important [...]
The digital age is upon us and has revolutionized everything from how we go about our daily lives to how we consume our entertainment and much more.
Digital marketing has become a necessity for all businesses because most other marketing venues are just not reaching the audiences they once did.
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Pay per click ads are probably one of the easiest forms of online advertising that any business, even smaller ones, can use to start attracting new customers.
Yet it’s a common misconception that only bigger businesses with higher ad budgets can do well with it.
Success with PPC services simply [...]
The goal of online marketing in all forms, from organic SEO to paid advertising, is to have a brand’s website and name at the top of the SERPs and visible in all the places customers may be.
Many small business owners hesitate before investing in paid promotion, falsely believing that [...]
Like any other service-oriented business, your law firm requires an effective online marketing strategy to ensure local customers who need your services can find you.
That strategy needs to address not just standard marketing and SEO concerns, but also those that will help your website stand out in local searches.
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To get ahead with online marketing, it’s important to understand the fact that content has become everything; no longer are a few keyword-stuffed paragraphs sufficient for getting good enough SEO to rank.
Successful internet marketing requires great content presented in many ways to naturally increase website traffic.
To get the [...]
The Local 3-Pack in the Google search results page is a somewhat newer web marketing feature that showed up only a few years ago and is one that any business seeking customers in their local market should definitely pursue.
Ranking within the local pack can boost sales considerably by making [...]