Every small business starts in the same place, with a skilled entrepreneur who decides to build a company providing services for their local community.

Yet from Day 1, business owners must understand that the growth of their companies depends not only on their skills and marketing efforts but also on the experiences they give to every one of their customers.

Positive customer experiences that keep business growth happening are built on the back of having an effective company business structure and the right people behind it.

Every Small Business Needs A Good Internal Infrastructure

As simple as it may be to attract a few customers with digital marketing ads and then jump right into providing services, small business owners wishing to grow their companies into successful enterprises can only do so through effective business management.

Like every other structure, a small business needs good infrastructure that creates a culture within the company that reflects the owner's priorities and goals for that business.

Small company owners must identify their purposes for being in business, learn essential leadership skills, become competent in controlling the company’s finances, organize the business to be productive, and then hire the right people who can work according to the business structure that has been implemented.

With this type of effective management base, any business owner will find it possible to please customers and grow their companies exponentially.

Great Customer Experiences Require Great Communication

While it might be obvious that business owners must have contact with their customers to get hired in the first place, continued communication throughout the selling, service, and post-completion process is essential to produce positive experiences that create business growth.

That critical, ongoing communication with customers starts with good internal communication, which only happens when there is an effective internal infrastructure.

Unless employees are communicating well among themselves and the company functions as a smooth-running machine, those communication breakdowns transfer right to the customers, detracting from their overall experience.

Create Customer Experiences With the Five Functions

This week, Chris from Marketing Heroes welcomes Fred Reikowsky, Certified Professional Business Coach and principal of Legacy Business Leaders LLC, to discuss his Five Functions of business management and how small business owners can create positive customer experiences by first having the right business structure.

How to Stand Out Through Customer Experience

Any company owner will surely agree that pleased customers can do wonders to help their businesses grow; however, what they may not understand is that there is much more to creating a happy customer than just providing a good service to them.

Effective business management based on five essential principles is the basis of the trickle-down effect that creates positive customer experiences.

Learn more about these five functions and other business management advice by scheduling a free marketing call with Chris at Marketing Heroes.

Also, don’t forget to get a free copy of his book, “The Ultimate Guide to Digital Marketing,” by clicking here!