Don’t Let Link Bait Titles Ruin Your SEO Efforts!

Headlines control readership – and article titles must really grab attention. Understanding this is an important part of competing for readers, both in print and on the web. In the fight for the best SEO in College Station Texas, as page ranking has become more difficult, the use of attention-grabbing has morphed into something completely different – and negative. It seems as if headline baiting has gone awry and link baiting on the web has become the Google kiss of death for every website using this technique.

Surely the threat of catastrophic website devastation and demise (or just Google turning up its nose) brought a few people here, right? Although it might not be the best example, hopefully it will explain how link baiting works and how it can affect efforts to have the best College Station TX SEO. Where the disparity lies is whether any link – like the one in the prior sentence – will lead to relevant, useful information or to a few sentences of reworded content with many unrelated ads.

The Good, The Bad, and The Baited

There was a time not too long ago when using a catch phrase, an alarmist statement, or some other attention-grabbing wording was a great SEO technique to get people to click a link that led them to another specific page. While this still makes journalistic sense, as competition for readership has become more fierce, link baiting has taken a bad turn.

This useful practice is now associated more often with poor content rather than good; even Google is taking notice and beginning to crack down. Because of the lengths some websites go to get people to follow a link that leads to nothing but unrelated, junk information, this linking technique has made its way onto Google’s list of outlawed practices for the best SEO in College Station. Much to the dismay of those trying to use it in a positive way, sites are getting flagged.

Link Baiting 101

Compelling titles do get viewers; however, this method fails if not used correctly. The goal of link baiting in generating good College Station SEO results is to increase visits from those most likely to generate a backlink. Whether used in a title, headline, or within content, the bait only works if it leads to information that prompts others to link to it, thus increasing the originating website’s Google clout. Dead-end baiting to poor-quality or irrelevant information is only marginally better than using outlandish titles to lead to pages with no good information at all. Google knows the difference, too!

Making Good Catches with Link Baiting

To bait correctly as Google (and most readers) see it, follow these tips:

  • Content – Ensure that content is something other websites will want to link with; this falls directly under the Content is King topic – there is no reason to publish content that is not share-worthy.

  • Link Phrase – Choose a link phrase that is catchy, interesting, or evokes feelings. Be sure it is appropriate for the intended readership and actually represents the linked content. Appeal to what readers are looking for = then give them what is promised with that cleverly phrased link.

  • SEO – For best SEO in College Station TX purposes, use main keywords or key phrases in titles and other text that will show up in SERPs – and do not lie to the reader with links.

Using link baiting in a positive way is not difficult when you have the best content to get backlinks based on quality. It should be used as a method to find the best SEO in College Station by increasing backlinks and getting content in front of more viewers. If it does not, content creators should analyze the quality of their content and validity of their links – or risk being considered one of those websites using link baiting as coercion more than anything else!

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July 16th, 2014|