Organizing a website or blog built on WordPress to be easy to use is important both for the end user and the best SEO results. The WordPress publishing platform comes with many built-in optimization features like categories and tags; however, using them correctly must be done to achieve effective SEO. Following are some tips about WordPress categories and tags, and how the best SEO company efficiently can use them in any WordPress website design.

Categories or Tags – What is the Difference?

WordPress categories and tags are very different; it is important that web designers understand how both should be used, as incorrect usage can work against SEO. Generally speaking, a category is used to group ideas or items based on a broader association, while a tag identifies the individual ideas or items contained within the category – and the entire website.

How to Use Categories

The best SEO companies know that categories help create a controlled way for users to navigate through posts on WordPress sites. There is no limit to the number of categories that can be used, although the whole purpose of categories is to group pages associated by broader topics, leaving individual topics to tags. Categories that are common and obvious to the average user makes exploring a WordPress site more convenient and user-friendly.

The most important thing to remember about categories on WordPress is that although everything posted must be categorized, it is not necessary to tag everything. Posts not assigned a category are automatically categorized as “uncategorized.” The category function is imperative for best SEO optimization.

How to Use Tags

Tags are used to label single, specific ideas applicable within a category, as each tag represents one keyword. WordPress posts can be assigned as many tags as are applicable, which provides a convenient way for users to make their searches more specific. An experienced SEO company knows the most important thing to remember about effective tagging is to tag carefully and not accidentally duplicate tags with a different spelling or form. Use as many tags as necessary – but keep all tagging precise.

Categories, Tags and SEO

Tags don’t separately improve SEO; however, they make a site easier to navigate and benefit users that stay longer, visit more often, and convert more regularly. On the other hand, categories directly affect SEO by helping both users and browsers locate pages more easily. Uniform, categorized URLs on included pages also speed web indexing and make pages more recognizable by Google relative to other pages on the site. Used together, categories and tags provide an organized site layout that allows for a positive user experience.

When designing with WordPress, the best SEO company will always make practical and correct use of categories and tags to build a useful and convenient website or blog. These built-in features allow skillful content organization to generate effective College Station SEO – and happy site users!

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