The main concern for successful online marketing over the past decade or more has been SEO and attracting organic search results.
Yet as techniques have changed and more focus has been put into social media advertising for its seemingly immediate results in targeting interested audiences and drawing in more leads, [...]
The rise of social media over the last decade has completely changed SEO and how effective online marketing is done today.
Effective SEO marketing strategies must be constructed with social media in mind for any amount of success.
To achieve this and plan marketing strategies the way SEO marketing services now [...]
Many people question whether an investment in SEO is still a cost-effective marketing expense.
In the first part of this 2-part series, the point was made that as long as Google controls the web and is the first place that people go to search for the things they need or [...]
The featured snippet on the Google search results page has been a coveted spot ever since it started showing up in the SERPs.
Capturing the snippet spot that is said to occupy position zero in the pagerank is the result of effective SEO and marketing practices as well as hard [...]
In the years that I have been working with SEO for both ourselves and for clients, I have seen one very common trait I wish I could change – impatience with organic SEO. Why does this happen? Although it may not explain every occurrence, one common thread is [...]
I’ve been resisting the move to SSL for a long time for my own sites as well as my clients and right now, the SEO community is all up in arms about the October update coming from Google. They are now all saying that you need SSL [...]
Over the past year or two, Google has slowly been preparing us for its Mobile First index which has been in testing since the fall of 2016. You have likely seen it in action, as more SERPs are leading to mobile-optimized sites even on desktops. So how should [...]
Image search has quickly become another important factor in website SEO. As Google continually improves its capabilities, SEO specialists find that optimized, searchable images are becoming yet another way for people to find your website.
Image search is even more convenient now with the addition of new [...]
Personalization is an important search engine optimization technique that can allow you to efficiently serve target audiences and improve your conversion rate. It is an essential part of brand marketing today; however, many SEO experts continue to use it incorrectly, reducing the effectiveness of their efforts.
If [...]
Ranking at #1 in the search results has always been one of the main goals of affordable SEO. Yet this goal has changed recently with Google’s increasing use of the featured snippet on many SERPs. The featured snippet is a block of copy displayed above the SERPs; it [...]