Hiring SEO Consultants? Ask These Important Questions First!

For the most effective website, a company needs the best SEO expert services. Over the past decade, search engine optimization has become its own, specialized part of website design – one that requires an extensive amount of knowledge to do it well. It has reached the point where most companies must consider working with the best SEO consultants, who keep up with Google’s continual changes, and know how to implement them. So how do you know which expert is the right one? Following are a few questions to ask when searching for the best SEO expert services.

  1. Do They Have A Client Reference List? Nothing shows a company to be a more knowledgeable, experienced service better than viewing other currently developed websites by SEO consultants. Contact listed clients for a reference – and do some homework as well. Explore the websites to see layout effectiveness, user-friendly attributes, and the other important qualities that ranking websites need and will receive from the best SEO expert services.

  2. How Is Project Success Monitored? Every website must be approached differently, which will yield different results. Determine how an SEO consultant plans to approach your website, and what methods they will use to determine website effectiveness. Do they have any particular expectations based on the type of website being designed? What is their plan if expectations are not being met? What third-party analytics tools do they plan on using to measure website progress?

  3. How Will Any Major Google Issues Be Handled? Algorithm changes are frequent and capable of causing all sorts of problems after initial launch. Experienced SEO experts are aware of this, and have ways to anticipate such changes and be able to handle any problems encountered after a change. Do they also have a method for dealing with Google penalties that may be encountered as a result of frequent algorithm changes? How do they keep informed of upcoming changes to plan ahead?

  4. What Content Marketing and Link Building Techniques Are Used? There are many views on the importance of various types of links and link generation, so it is important to learn a consultant’s views, the techniques that will be used, and anticipated results based on current past history with such a method. Be sure to ask about their approach to content marketing, since it requires different techniques than other types of website marketing for best SEO results.

  5. How Do Are Clients Kept Informed? Good communication between SEO experts and clients is essential in order maximize SEO ROI. To avoid communication problems, and the inefficiency that results from them, make sure SEO consultants have a prescribed means of client communications. Is it via a CMS program – will they teach you how to best use it? How can changes be requested – and how many are acceptable? Projects must move forward, so it is best to know how change requests are handled and is there any additional cost or time delay involved.

Every website is different, so the answers to these questions will most likely be different as well, depending on the project. Having a good understanding of how the best SEO consultants plan to handle a specific project is an important way to determine if they are the best SEO expert services to handle your SEO project. When clients and experts understand and can agree with each other, the process is easier and more successful!

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June 2nd, 2015|