Marketing is an essential part of doing business, whether on or offline. Yet online marketing is very different than offline marketing. Even a company with a marketing department needs to understand these differences and work with the best SEO consultants available. For a business to prosper in [...]
The best SEO companies understand just how valuable links are in obtaining great SEO. One especially important thing to understand about links is there is more to building them than just good inbound links. Internal links within a website also play an important part in creating effective [...]
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Links, whether inbound, outbound or internal, have always played an important role in SEO. Yet more recently the importance of links does not seem to be as critical, at least concerning search. With the many changes Google has made to its search algorithms recently, and how focused [...]
The many changes that Google has made to its algorithms in the last year, have many companies that use SEO as part of their marketing campaign expecting that SEO is a thing of the past. Others argue the exact opposite, and that it is all in how [...]
Earlier this year, Google announced that they were developing important search and page rank techniques using an "AI," or "artificial intelligence," machine. The goal of this project is to improve the way data is analyzed, and search results are delivered to users. Dubbed "RankBrain," Google’s new AI [...]
A new year is here, meaning it is time to re-evaluate current SEO techniques and plan for future ones. SEO is constantly changing, along with Google’s search algorithms. As we enter a new year, there are many predictions in what a good SEO company should look for [...]
When it comes to website design and SEO, a smaller business with a tighter budget may find it hard to justify hiring a big agency to help them. Unfortunately, this is a view that often costs a small business money, rather than saving it. While it is [...]
