In the early days of search engine optimization, it was all about keywords. Although still important, keywords are used in a much different way. To achieve great SEO, consultants in College Station Texas advise that semantic search is necessary to get the best results. Google has gone semantic, so getting the best results requires understanding how semantic search works and how it has added new dimensions to keyword searching.
What Is Semantic Search?
Keyword searches have always looked for a specific word or words within content. In recent years; Google’s search algorithms have gotten increasingly intelligent, learning that certain words are frequently seen together. This makes it necessary to distinguish between content that uses keywords correctly and that which uses poor grammar just to insert a keyword. Building even further on those ideas is semantic search.
Semantic search is looking for specific, chosen keywords or words associated with them as well as synonyms, word definitions, and word context. It helps produce more accurate search results because it does not look for just a word – which could have multiple meanings – but also the way in which that word is used. This is especially true with the release of Google’s more recent search algorithm, Hummingbird, which searches based on a user’s previous searches, online activity, and context. Knowing this, semantic searching is much more accurate. SEO consultants in College Station TX who use this have found a great way to boost SEO.
Optimization for Semantic Search
With this new method of searching, College Station TX SEO consultants know that there are also new ways to optimize a website so search engines can find content. Semantic search doesn’t just look for main keywords; it also looks for a specific relationship between these words as well.
There are three types of keywords that semantics seeks: core, thematic, and stem. Used together, they create much more in-depth keyword context and provide better semantic search results in the following areas:
Keyword Optimization – Core keywords are the main keywords as well as synonyms. By using words with the same meaning, chances increase that a search will find the content relevant. Thematic keywords are similar, but differently-worded phrases, based around the same theme keyword or two. Location-based key phrases in various formats are considered to be thematic keywords, the theme being the main keyword plus the location. Stem keywords are main keywords in various formats, including prefixes, suffixes and pluralization.
Content Optimization – The optimization of content is primarily the same, with the exception of two things: the integration of keywords optimized for semantics and the use of relevant content. Relevance plays a more important part in a search when writing for semantics, since the combination of relevance and keywords create context. This is how Google weeds determines which content correlates to the search terms entered – and which is about something else based on a different meaning of the keywords.
Semantic searching offers great things for websites, as long as content has been created with semantics in mind. With a little extra effort, writing and optimizing for semantic search is just good quality, grammatically correct content. The best SEO consultants in College Station Texas use such new ideas to review clients websites and ensure that it is properly optimized for semantic searching!