With so much local competition, SEO expertise is a critical online marketing necessity for small businesses to get ahead of the competition and stay there.

Improving SEO ranking starts with understanding how Google ranks web pages and then applying the SEO services that can accomplish it.

Effective SEO help can improve PageRank so that local companies get noticed right away at the top of the SERPs, rather than becoming an afterthought.

How Does Google’s Search Engine Rank Web Pages?

The single purpose of Google’s search engine algorithm is to provide a searcher with results that are the most relevant to their specific search.

Those pages are determined according to two SEO factors: relevancy and authority.

Although the exact formulas used by the algorithm to determine these two factors are unknown, SEO services do know that after years of research and experimentation, there are three main ranking factors that stand out:

Expertise
Authority
Trust

How Can Small Businesses Improve Their PageRank?

Based on the current understanding of the search algorithm and the aforementioned three ranking factors, the best SEO help that can improve any company’s PageRank in local searches is the implementation of an SEO strategy that highlights those three factors.

SEO strategies designed to get more page visits and promote easier recognition by the search algorithm must therefore address the things that will make a company’s web pages more authoritative, prove them to be an expert in their field, and show that they are a trusted business within their community.

Since all of these come as a result of applying SEO services most effectively and are not based on a business owner simply saying they are all of those things, SEO strategies to draw attention to a web page are an essential part of a circular effect.

The more searchers are drawn to a web page and the more positive their experiences are there, the higher the page’s expertise, authority, and trust are gauged by the algorithm.

What SEO Strategy Can Improve PageRank?

An effective SEO strategy that can work to improve PageRank should include three main categories:

Effective Technical Setup - Web pages that are easily indexed, load quickly, and technically optimized for easy location by the algorithm are essential. This is implemented by having a simple URL structure, uncomplicated site navigation, a sitemap, good optimization for fast loading, and no dead links or redirects.
High-Quality Website Content - Website content that draws interest and provides value is essential. SEO help techniques to make content better searched and recognized by the search algorithm include effective keyword research as well as on-page optimization factors like meta-text, header tags, image alt-tags, multimedia content, and more.
Website Links - Links are critical for establishing authority and expertise. As such, websites need not only internal links but also high-quality inbound links or backlinks that indicate another source has found value in the information being presented.

Collectively, these different elements come together in the form of an SEO strategy that helps web pages tick all the metaphorical check boxes the search algorithm looks for, allowing them to be interpreted as valuable pages to be served to relevant searches.

Improve Business PageRank With Effective SEO Services

Although some business owners may not think all of these SEO details are important for them, they are critical to improving organic PageRank and being seen by more potential local customers.

To progress with an effective strategy, businesses should consider investing in professional SEO services that can help them do that.

Accessing the right SEO help will allow local companies to rise to the top of the search engine page rankings or SERPs, making them more noticeable in competitive community markets!