Periodic website redesign is a substantial yet necessary undertaking that often requires hiring the best SEO company in College Station Texas. An occasional redesign helps keep a website current with the latest IT technology and trends while retaining user-friendliness and optimization; however, these are not the only updates that should be considered. Since a redesign goal is to improve all website aspects as well as find areas where it may be lacking, it is also the best time to review the content and make any necessary changes.
Review Existing Content
Before planning any kind of change to website content, it is necessary to document what content already exists. Analyzing all of the content – articles, blog posts, audio and video, images, down-loadable content, contact pages, FAQ’s, catalog pages, and more – is a great way to review what a website offers. It is an even better way to determine what the site is missing, what isn’t working well, and what just isn’t needed. Experienced SEO companies in College Station TX can handle all details like that to be sure the website offers a great, user-friendly experience.
After making a list of website needs, consider which new elements should be added and which should be eliminated. When the work is done, the end result should be a website with all necessary aspects for good user function based on the needs of the company, its customers, and the specific targeted audience.
Analyze Content Performance
After determining the things a website might be missing, knowledgeable College Station SEO companies suggest establishing a way to measure how well existing features work together and identify any weak spots. This is easily done by monitoring website analytics and comparing monthly reports. Comparing strong, revenue-generating pages to weaker, poorly-performing pages is another way to uncover any problems in the website and determine if existing Call-To-Action links are performing well.
Determine Content Suitability
An established SEO company can determine if company goals or website usage have changed since the last redesign. Previously added content may no longer be suitable for the website, perhaps due to topical differences, changes in products, or newer technology that has caused existing information to be outdated. Going over content and either editing or updating it to be more relevant is recommended.
Besides reviewing content, testing navigation and other site features is recommended. This allows for the discovery of any broken or misdirected links, incorrect text treatment, non-working video or images, and other things in need of correction.
A business cannot afford to ignore its website – it is its window to the world. Routine redesign of both website and content is a vital part of keeping up with online competition. If the job seems too much to handle alone, consider hiring the SEO company in College Station to handle such an effort. A professional review and redesign can yield notable improvements in website optimization and performance – and give your website a much-needed revitalization and rebirth!