March 21st, 2016|
When it comes to website design and SEO, a smaller business with a tighter budget may find it hard to justify hiring a big agency to help them. Unfortunately, this is a view that often costs a small business money, rather than saving it. While it is [...]
Earlier this year, Google announced that they were developing important search and page rank techniques using an "AI," or "artificial intelligence," machine. The goal of this project is to improve the way data is analyzed, and search results are delivered to users. Dubbed "RankBrain," Google’s new AI [...]
In the never-ending quest for page rank, there are some important SEO strategies that remain relevant, along with some common mistakes that relate to those strategies. Link building is one such strategy that is highly effective in generating organic SEO, although many websites exhibit considerable problems that work against good link building practices. It is essential that SEO expert services providers acknowledge where their link building efforts may be falling short and correct these mistakes to see better results. Correcting erroneous link building practices allows a good SEO company to see a marked improvement in page rank, and a more successful website as a result.
Blogs and Relevant Content Create Good Links
People want information, and giving it to them in the most relevant and correct way is what Google rewards. Other websites that link to the most relevant content, offer even more reward. SEO providers who offer expert services suggest one of the best ways to obtain this is by blogging about specific, relevant topics that are important to a brand and its followers.
Although many site owners believe blogs are not worth the time invested, this could not be further from the truth. When blogs are frequently updated with high quality, informative content, they keep both search engines and followers attention. Blogs combined with social media amass a fair amount of inbound page links, both organically and from social updates, pointing people in the direction of those blog posts.
Incoming Links and the Home Page
Inbound links are important to every website, so the more relevant links coming into a site, the better. When all incoming links lead only to the home page, it cheats the website out of the true value these links hold for SEO. Links to only one certain page on a website is only beneficial to that particular page, while the rest of the site lacks much needed attention. Instead, spreading links throughout the website offers greater value in generating SEO for the site as a whole.
If at all possible, such as in comments, social media posts and other places where the brand name and/or contact information appears, always link the company name to the website. In these instances, it may be necessary to link directly to the home page; however, every one of these mentions offers another opportunity for an incoming link. Brand name links to the home page support the idea of keeping other incoming links spread throughout the site as well.
Ongoing Link Building Efforts
Regardless of the technique used to build SEO, continuing with this effort is key. This also pertains to building incoming links. Many of even the best SEO companies, along with the website owners, tend to relax their efforts once they improve page rank, and make it to the first page of the SERP's - but this is a mistake! Search algorithms are constantly changing, so link generating and traffic building efforts must keep up with the changes. By continually working to attract links, website content, blog posts, social media use. and other SEO techniques will all work together for the best page rank possible, as the effects gained through all of these methods are interrelated.
To improve website SEO and provide the best SEO services, the best SEO companies continually review their techniques for generating vital incoming links and avoid making common mistakes. With methods such as spreading links throughout a site and continuous use of well-written, frequently updated content, link building becomes easier. These techniques are also widely known to improve websites overall, benefiting more than just the incoming website links and supporting SEO efforts as a whole!
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