Pay per click advertising is an affordable way to get a brand noticed and increase sales. Unless you are skilled in the best practices for PPC services, you may not be seeing the right results. If you have any concerns or are just getting started in PPC, it may be time to invest in some help from professional pay per click services. By working with those who are experts in PPC, effective campaigns can be developed that will bring in profits and little waste of your precious advertising budget.
1. Low Click Through Rates
One of the markers of success with pay per click advertising is the click-through rate (CTR), which is the ratio of click-throughs per 100 ad impressions. If your CTR is below the average of 2% that most advertisers with good PPC campaigns achieve, there is a problem somewhere.
2. Low Conversion Rate for the Dollars Spent
Effective PPC services should help get a good ROI. If your conversion rate is lower than it should be when still spending money on ads, the strategy is probably wrong. Increasing conversions requires the use of search and display for the same keywords, bidding on the right keywords at the right times, and many other techniques essential for bringing in conversions.
3. Reorganizing or Starting a New Adwords Account
Whether you are starting from scratch or reorganizing an old or inherited Adwords account, there is much to learn about pay per click services. Before spending an entire advertising budget, consider enlisting the assistance of professional PPC marketers who can help organize your account and develop effective PPC strategies, if only just to get started.
4. Not Enough Time
Profitable pay per click advertising requires a substantial time investment. If you are already handling other marketing strategies and business needs, the chance of Adwords strategies going by the wayside is high. An account needs consistent monitoring and strategizing for it to be effective.
5. Low Keyword Quality Score
Keyword quality scores are assigned by search engines based on keyword relevance, CTR, quality of landing pages, and many other details. Higher scores result in lower ad costs for better placement. If your score is below 5, you need to analyze the various parts of the campaign to determine what is bringing the score down. This is most easily done by working with skilled pay per click services experienced at troubleshooting such problems.
6. Disorganized Adwords Campaigns
Profitable pay per click advertising campaigns require meticulous organization and campaign planning. It is easy to have a ton of poorly organized keyword groups that are doing little more than spending an advertising budget while giving you a minor return. Good PPC strategies require great organization.
7. Unsure About Bidding, Budgeting, and Campaign Strategies
Success with PPC services means having a good understanding of many topics and practices. To plan the best strategies and get the best results from an advertising budget, you must learn effective keyword bidding, campaign budgeting, and many other methods. If this all sounds foreign and you have no idea where to even begin, an investment in professional PPC help will go far in helping generate the most effective PPC campaigns.
If any of above applies to you, it’s time to seek the assistance of experienced pay per click services. With the right guidance, unresponsive campaigns can be turned into profit-building PPC strategies. There is a lot to know about pay per click advertising. Spend your ad budget wisely on PPC services that will achieve actual results!
