Using emerging artificial intelligence or AI technology, Google is developing a search engine that can think for itself in choosing the best websites to show users.
One key element of effective SEO services is having an understanding of how Google decides what the user wants to see when making a search. SEO specialists are continuously studying the way search engines interpret user intent and how this information is applied to the SERPs for each query.
SEO consulting [...]
Since 2014, Google has been promoting the idea that the usual HTTP initials appearing before website addresses should be replaced by HTTPS, which transmits digital data more securely. Google has also suggested more recently that it will soon begin "marking" pages that do not adopt the HTTPS protocol.
In the world of SEO, the ultimate objective of any website owner is to have a website that attracts a kajillion viewers and has a conversion rate of 75%, right? Ah, it is nice to dream, isn't it? In the real world, those numbers aren't quite so large. [...]
Christine here - I have been doing work lately for some clients that involves rewriting web pages for better conversion optimization. We are doing this because in some cases, the website is attracting great numbers of visitors thanks to SEO – but conversions aren't exactly where we and [...]
Over the past year or two, Google has slowly been preparing us for its Mobile First index which has been in testing since the fall of 2016. You have likely seen it in action, as more SERPs are leading to mobile-optimized sites even on desktops. So how should [...]
Getting the best search engine optimization requires extensive knowledge of SEO services and how to plan, implement, then monitor effective marketing campaigns. One little-known detail that every SEO company should understand is crawl budget and why it matters. A good knowledge of crawl budget could enable marketers [...]
All SEO experts know it, that somehow the issue of page load time still gets lost in the mix of all the things that can reduce site traffic and conversions. This is even more critical for mobile sites, which are seeing increased use every day. In reality, [...]
Since it was first released, Google’s Penguin algorithm update has caused headaches for SEO specialists all over. Now, since its most recent update in late September, some of those headaches may finally be resolving. Google has improved Penguin in a number of ways, one of the most [...]