All SEO experts know it, that somehow the issue of page load time still gets lost in the mix of all the things that can reduce site traffic and conversions. This is even more critical for mobile sites, which are seeing increased use every day. In reality, [...]
Since 2014, Google has been promoting the idea that the usual HTTP initials appearing before website addresses should be replaced by HTTPS, which transmits digital data more securely. Google has also suggested more recently that it will soon begin "marking" pages that do not adopt the HTTPS protocol.
The [...]
Crawl ratio is a little known, yet very important term relating to web crawling and good SEO. Companies what offer SEO services must understand about crawl ratio in order to increase a users ability to search large websites, such as e-commerce sites, and reduce the number of [...]
Search engine optimization has become an essential part of online marketing in the past decade, revolutionizing the way people use the internet. What started out as the simple idea of keyword use has evolved into the different, more detailed optimization methods used today by SEO services as [...]
I’ve been resisting the move to SSL for a long time for my own sites as well as my clients and right now, the SEO community is all up in arms about the October update coming from Google. They are now all saying that you need SSL [...]
Over the past year or two, Google has slowly been preparing us for its Mobile First index which has been in testing since the fall of 2016. You have likely seen it in action, as more SERPs are leading to mobile-optimized sites even on desktops. So how should [...]
Keywords are a staple of SEO and have been since its inception. Yet not all keywords are created equal and using the right keywords definitely makes a difference. SEO services must understand that some keywords hold more weight than others as useful keywords that can be optimized. [...]
Getting the best search engine optimization requires extensive knowledge of SEO services and how to plan, implement, then monitor effective marketing campaigns. One little-known detail that every SEO company should understand is crawl budget and why it matters. A good knowledge of crawl budget could enable marketers [...]
One key element of effective SEO services is having an understanding of how Google decides what the user wants to see when making a search. SEO specialists are continuously studying the way search engines interpret user intent and how this information is applied to the SERPs for each query.
SEO consulting [...]
Using emerging artificial intelligence or AI technology, Google is developing a search engine that can think for itself in choosing the best websites to show users.
This type of machine learning is impressive; however, it presents many challenges to SEO specialists who are trying to keep up with the advancements in effective search [...]