That Blog Title Is Too Long – Are You Counting?

If you want the best website optimization, there are countless little details to take into consideration. Even something as seemingly insignificant as the length of a title or headline can affect SEO. To create good, optimized titles, SEO expert services in College Station Texas create web-friendly headlines and blurbs as part of website content. While there are no hard, fast rules, following are a few tips that show the best ways to handle certain types of titles and posts.

Title Length and Number of Characters

When it comes to search engine results, complete titles are noticed faster and clicked more often than partial ones. Research regarding web searching behavior indicates that complete titles that show up in the Search Engine Results Pages get more attention and page visits than partial titles. Google recognizes the first 60 characters (including spaces) that are shown as the title.

This also seems to be true for more than just search engine results. Analysis reveals posts that get the most attention on the various platforms in the form of “likes,” comments, and shares/re-posts are those that are slightly shorter than character limits, despite the fact that limits are different for each platform. Basically, people respond better to shorter bits of contained text.

Character Limits and Posting Recommendations

Of the different places where content can be shared, each has its own character limits before text is cut off. Following are some of the more important media sites and character limits as well as suggestions from SEO expert service providers in College Station on writing titles and posts to get the best response:

  • Domain Names – Naming a domain is difficult enough considering the many different views on what makes a great domain name. Adding to that confusion is the fact that research suggests domain names averaging about 8 characters are the most efficient, at least according to Alexa where its top 200+ websites fall within that range.

  • Google and Google+ – Since Google’s character limit for SERP titles is 60 characters, College Station Texas SEO expert services generally recommend making page and article titles about 55 characters long. Sticking to that length usually keeps a Google+ update on one line, which attracts the most attention.

  • Facebook – Despite the fact that there are a few lines to add before an update gets the “see more” cut, research suggests that people like things short and sweet. Recommendations are to keep updates at only 40 characters. These get the most “likes” and “shares.”

  • Twitter – Twitter’s character limit is a whopping 140; however, even with that allowable amount, people respond more to shorter tweets. A good length for tweets is 100 characters, which gets over fifteen percent more engagement from followers.

  • Blog Post Titles – Research on headline creation suggests there are six words in a headline that readers retain best – the first three and the last three. Companies and services that handle SEO now recommend keeping blog post titles to a strategic six words if possible. Six word headlines that include a prime keyword or key phrase and still come in at around 55 characters promotes more blog views and stays within recommended character limits for SERPs.

While there are no strict rules about creating a title and one extra character here or there may not hurt, there is a definite method to the madness outlined in these suggestions. Keeping titles and updates short, contained on one line, and free from cuts can help increase traffic and positive SEO results. SEO expert services in College Station recommend experimenting with these tips and finding the balance that works best for your website!

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August 22nd, 2014|