In the continued search for the best SEO, UX has quickly become the latest web design and SEO catch phrase. UX, or "user experience," is an important concept in web design today. It also applies to generating great SEO as well, since these two ideas work hand in hand. Like other concepts in effective web design and great optimization, UX and SEO form an important partnership where one helps the other. Apart from each other, the results are not as good. Following are a few tips from the best SEO companies on how trying to achieve good SEO, which also means working toward good UX - and vice-versa.
Focused SEO Means Better UX
Effective SEO campaigns require research on user groups in order to target keywords and other design and optimization efforts for that group. Optimization influences website design in a variety of ways, so sites are more easy to use by the target audience. By doing this, that audience has a better experience when using the site. Better UX enables that same website to become more valuable to users and more recognized by Google, thereby creating the best SEO.
Good QA for SEO Means Better UX
Navigational menus, inbound and outbound links, page progression, and other functional design aspects that become important to SEO are equally important for UX. From the SEO standpoint, badly designed menus, dead end links, inefficient page design, slow loading pages, and poorly optimized media detract from a website by slowing indexing, and making the site harder to use. When a site is not properly designed, it not only reduces optimization, but greatly reduces user experience as well.
When a page won’t load and users cannot easily navigate, or if there are other design issues that prevent a good experience, this prevents building of good SEO and also reduces UX. In both cases, the answer is great quality assurance. The best SEO company will know that a website must be thoroughly tested to ensure that both navigational and other links go where they are supposed to go. Page load time and ease of use must also be tested by those who will be using the site.
SEO for Good Search Means Better UX
Before a user can have any type of experience on a website, the website must first rank within the search engines so the user can actually find it. When a page cannot be searched for, it will not rank. As a result, it will not be seen. Therefore, concentrating on SEO so a website can be found in a search is an essential part of page rank and UX. Local and topic-based SEO is important in helping a websiteattain faster indexing and be better ranked for a certain topic or location. Semantics, latent keywords, and key phrases - along with relevant, quality content - all help a website rank more easily for these search parameters. With a good ranking, users will actually get to click on that particular site and experience what it has to offer. Even though the experience comes after reaching a site, UX is assumed as reduced when a user never actually gets there in the first place.
The important concept to understand is when working to obtain the best SEO, correct optimization affects both page rank and user experience. In the same sense, ensuring great UX helps to build better SEO. To analyze their website and determine how these two concepts are working for or against each other, website owners can contact a great SEO company and discuss their current SEO techniques. The thing to remember is that SEO equals page rank, equals user experience - both forward and backward!
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